Skip to main content
The Barnhill operating system

The operating system for hotel revenue — run on your behalf.

Barnhill’s operating system combines daily rate strategy, demand forecasting, group displacement modeling, channel parity monitoring, and STR-indexed performance review into one weekly cadence — executed by a dedicated strategist against your property’s commercial goals.
The weekly rhythm

Daily, weekly, monthly, quarterly — every property, every cycle.

A revenue program is only as good as its cadence. Barnhill’s cadence is identical across every hotel we serve, regardless of brand, size, or market.

Every business day

Daily review

Pricing, comp-set rates, booking pace, demand signals, channel-mix anomalies, and brand-system overrides. Output: a written daily strategy note logged to the property record.

Weekly

Strategy call & pace review

30 minutes (Essential) or 60 minutes (Premier & Signature) with your strategist. Output: a written weekly outlook covering the next 60 days.

Monthly

STR comp-set review

Reading the STR weekly and monthly reports together — RevPAR Index, ADR Index, Occupancy Index, MPI, ARI, RGI — against the rolling 12-month trend. Output: an owner-readable monthly review.

Quarterly

Strategy audit

Comp-set composition review, premium-room performance, segment-mix shift, channel-cost analysis, rate-structure refresh. Output: a quarterly strategy memo to ownership.

Annual

Budget & commercial plan

The annual operating budget, the commercial strategy plan, and the rate-strategy reset for the new fiscal year. Output: a defensible budget document and a written commercial plan.

Always

Direct line to your strategist

One name, one number, four-hour priority SLA at the Signature tier. The dedicated-strategist model is not optional — it is how the firm is structured.

Tools we integrate with

Fluent in every system your hotel already uses.

Duetto IDeaS G3 Opera Cloud Cloudbeds Synxis Mews Stayntouch SiteMinder Demand360 STR Kalibri Labs OTA Insight

Plus brand-specific platforms: Hilton GRO, Marriott One Yield & MARSHA, IHG IDeaS G3, Hyatt PRiO, Wyndham, Choice, and Best Western. See by audience →

The four-step start

From signed engagement to live strategy in fourteen days.

Onboarding is structured, written, and measurable. You will not wonder where we are in the process — the timeline is the deliverable.

01

Discovery

Structured call. Performance, systems, comp set, goals. Day 0–2.

02

Audit

Two-week systems & rate-structure deep dive. Day 3–14.

03

Implementation

Strategy live. Daily reviews begin. Day 14.

04

Optimization

Weekly cadence, monthly STR reviews, quarterly audits. Day 15 onward.

FAQ

Platform & methodology questions.

Do you replace our existing revenue management system, or work alongside it?

We work alongside it. Barnhill does not sell software. Your existing RMS, PMS, CRS, and channel manager stay in place — we operate them more effectively on your behalf, and where appropriate we recommend configuration changes inside those tools.

Do you require a specific RMS to engage?

No. The firm is RMS-agnostic. We work in Duetto, IDeaS G3, Atomize, BEONx, Pace Up, RoomPriceGenie, Yieldplanet, the brand-supplied RMS where applicable, and the brand extranets where no third-party RMS is in use.

How does the dedicated-strategist model actually work?

Every property is assigned a named strategist at the start of the engagement. That person owns the daily review, runs the weekly call, writes the monthly STR review, and is reachable directly by email and phone within four hours during business hours (Signature tier).

What is included in the two-week onboarding audit?

The audit covers: PMS configuration review, RMS/CRS configuration review, rate plan and rate structure review, channel manager and OTA configuration, BAR ladder review, comp-set composition review, last-12-months STR performance review, segment-mix review, and a written audit memo with prioritized changes.

Do you offer pure consulting, or only ongoing management?

We offer both. The retainer tiers are the ongoing-management product. Standalone audits, comp-set evaluations, budget builds, and pre-opening strategy work are available as fixed-fee consulting projects.

See how the cadence runs on your property.

Schedule a 30-minute discovery call — bring last month’s STR report and we’ll show you the first three things we’d change.

Schedule a Strategy Call