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Choice Hotels revenue management

Choice Hotels revenue management

Tools we work in: choiceADVANTAGE, ChoiceMaximizer

Barnhill provides revenue management for Choice Hotels franchisees across Comfort Inn, Comfort Suites, Quality Inn, Sleep Inn, Clarion, MainStay Suites, WoodSpring Suites, Suburban, Cambria, Ascend Collection, Everhome Suites, and the rest of the Choice portfolio.

Choice Hotels revenue stack we work in

choiceADVANTAGE as the property management system. ChoiceMaximizer for revenue management. SkyTouch integration where applicable. Demand360 for market view.

Common Choice-specific opportunities

ChoiceMaximizer is often left at default settings — particularly the demand-calendar configuration and the segment-priority logic. Re-tuning these during onboarding is one of the most common single improvements on Choice engagements. Comfort Suites and Sleep Inn brand-specific rate-fence structures also benefit from deliberate strategy.

Choice case study

See the Suburban Dallas Comfort Suites case for a Choice engagement where the apparent underperformance was a comp-set composition problem — once corrected, the property was outperforming.

FAQ

Choice Hotels-specific questions.

Do you serve Cambria and the upscale Choice brands?

Yes. Cambria and Ascend Collection engagements typically sit at Premier or Signature tier — closer in style to lifestyle engagements than to the economy and midscale Choice brands.

What about WoodSpring and Suburban (extended-stay)?

Yes. Extended-stay Choice brands have a distinct length-of-stay rate strategy that we cover during onboarding.

Run a Choice Hotels property?

Schedule a discovery call — we’ll bring the Choice Hotels-specific audit checklist and walk through what would change in the first 30 days.

Schedule a Strategy Call