The pricing variation reflects three things: property complexity (a select-service hotel needs less work than a full-service independent), brand-specific tooling depth, and the scope of strategic work (daily-only versus daily plus forecasting plus commercial strategy).
The Barnhill standard is flat monthly retainers with no setup fees, no per-user license costs, and a defined two-week onboarding included in month one. See the pricing page for the full tier breakdown.